Laughable is a technology company in the comedy business.
We have a dual mandate:
1. Empower consumers of comedy to discover content and comedians that most reliably make them laugh, and
2. Empower creators of comedy to grow and monetize their fan bases.
To be more succinct: we help consumers of comedy find funny, and we help creators of comedy find fans and money.
Our long-run ambition is to be a global marketplace for comedy, running the gamut of ‘comedic output’ — from digital content, to merchandise, to live performances — and powered by mobile software, data science, and a kick-ass brand everyone knows, loves, and trusts.
What We’re Doing Today
As a first step, we’ve built an iOS app that lets you subscribe not only to podcasts, but ALSO to individual comedians, seamlessly surfacing their appearance as a host OR guest.
The profiles we’ve created for thousands of artists — which constitute the world’s largest database of comedians — contain their podcast appearances alongside direct links to their social media pages, website, and tour dates.
While our focus is primarily on comedy podcasts and comedians, we have also offer a massive library of non-comedy podcasts and have created profiles for an impossibly eclectic array of fascinating people like Barack Obama, Gloria Steinem, Sheryl Sandberg, and Jon Hamm. Whatever app you’re currently using to get your podcasts…you’ll like Laughable more.
There’s mounting evidence we have built a truly special app. For example:
Apple has featured us on the App Store multiples times. Each year, Apple selects only a few hundred apps out of the 2m+ in the Store for this level of promotion. That’s less than 0.02%.
93% of our 400+ App Store reviews are for 5 out of 5 stars. That’s a better batting average than that of any other app focused on comedy or podcasts. The biggest reasons people love Laughable are that it’s simple/fun to use, and it makes it easier than ever before to discover new podcasts and comedians to love.
On average, Laughable users are spending 5 hours per week listening to podcasts through the app and 30 minutes per week directly engaging with our UI (i.e. tapping, typing, swiping, etc.).
One more thing. In keeping with our philosophy that Laughable will only succeed if comedians succeed alongside us, we have established the Laughable Artist Collective, a group of top comedians with popular podcasts who are helping drive adoption of our platform and giving us product and strategic guidance. Members include Robert Kelly, Bert Kreischer, Ari Shaffir, Greg Fitzsimmons, and Tony Hinchcliffe. You can read more about the Collective here.