For Podcasters and Comedians: An FAQ About Laughable

Last updated March 4, 2017

This is a constantly evolving FAQ that we hope you, dear member of the creative community, find edifying, encouraging, and useful. You can read more about Laughable’s vision here, download the Laughable app for free in the Apple App Store here, and sign up to be notified when our Android app is ready here.


Why is the first iteration of Laughable focused on podcasts?

Because podcasts kick ass, and comedy is one of podcasting’s biggest genres by volume of both content and listeners. Comedians like Chris Hardwick (Nerdist), Marc Maron (WTF), Bill Burr (Monday Morning Podcast), and Bryan Callen (The Fighter and the Kid as well as The Bryan Callen Show) have absolutely massive followings — and rightfully so. Beyond the big dogs, though, there are countless other hilarious series that deserve many more listeners than they currently have. The content is already out there; it’s DISCOVERY of the content that could use improvement. That’s where Laughable comes in.

What makes Laughable different from other podcasting apps?

We take the work out of finding awesome podcasts. Users can browse a menu of expertly curated episodes from across the comedy podcasting world; all they need to do is press play.

Laughable is personality-driven, designed to help listeners learn more about the comedians they most admire. We’ve created comedy-specific, IMDB-like profiles for over 3,000 personalities. These profiles compile relevant podcast episodes and links to a comic’s Facebook, Twitter, Instagram, Snapchat, and personal website.

What’s Laughable’s long-term vision?

Podcasts are just the beginning. Amazon started by selling books and then expanded into other product categories. Netflix started with DVD rentals and then evolved to offer streaming content. We’ve chosen podcasts as our starting point; in time, we’ll be expanding into other content areas (like standup comedy) and mediums (like video and virtual reality).

We’re working hard so that comedians can develop their own stores within the Laughable marketplace. From these stores, they’ll be able to sell digital content, merchandise, and tickets to live shows. Our goal is to give comedians as much useful data, added revenue, and autonomy over their presence on Laughable as possible.

I’m a comedian. What value can I derive from Laughable?

  • More traffic to your social media accounts and website, since they’re all just one tap away in your Laughable profile.
  • More podcast listeners, which leads to more revenue if you have ads in your episodes. Laughable does not take any of the ad revenue for itself — this value accrues entirely to artists.
  • More Patreon supporters, since Laughable is the only app that provides direct links to your Patreon page, right from within the app.

Podcast Patreon Link on iOS

  • An easy way to share your content across platforms using our custom web-based media player. Recipients don’t even need the Laughable app to listen: the player works on PCs and all smartphones, and looks great when tweeted. Here’s an example: Jason Mantzoukas on Anna Faris is Unqualified in April 2016, just because it’s one of our favorite podcast episodes ever:

Web Media Player for Anna Faris is Unqualified

http://share.laughable.com/pj2kd

I’m a podcaster. Do I get paid when someone listens to my show on Laughable?

Yes, if you already have advertising built into your content. We stream all content directly from the podcast’s RSS feed, each and every time a user plays an episode through Laughable. We know how important it is for podcasters to get credit for each download, since that drives advertising revenue.

How does Laughable make money?

Right now, we don’t. Our priority as we get Laughable off the ground is to create value for users and comedians. Once we have done so effectively, we’ll explore business models that can benefit users, comedians, and also Laughable. We’re contemplating everything from monthly subscriptions to advertising.

Can you tell me more about the artist profiles in the app?

We’ve seeded the platform with profiles for over 3,000 comedians, podcasters, and other public figures. Anyone who’s appeared on at least one podcast is fair game. Barack Obama, Gloria Steinem, Richard Branson, Julia Louis-Dreyfus, and Chance the Rapper all have profiles.

Artist Profile for Ari Shaffir on iOS

Ari the great!

Why are the Laughable profiles so valuable to comedians?

Being a comic these days is way more difficult than it ought to be. While maintaining an exhausting travel schedule, they have to spend countless hours cultivating an audience on multiple platforms like Twitter, YouTube, and Instagram — none of which is built for their benefit. Laughable is different. It’s designed from the ground up to be the glue that holds together a comic’s social media presence and content, all in one convenient location.

I’m a comedian who already has a Laughable profile. What control do I have over it?

We’re happy to revise any and all elements of your profile. Just shoot us an email at info@laughable.com. Here are the elements you can customize:

I’m a comedian not currently featured in Laughable, but I’d like a profile. Can Laughable create one for me?

If you’re a comedian, host a podcast , or have appeared on at least a few podcast episodes as a guest, then email info@laughable.com with subject PROFILE CREATION REQUEST FOR [YOUR NAME]. Please include whatever information is relevant across the following fields:

My podcast is not currently available on Laughable. Can I add it?

Yes: please send an email to info@laughable.com and include:

I’m a comedian who’s featured in Laughable. Not all the podcast episodes I have appeared in are showing up in my profile. Is there anything I can do about that?

Yes: you can send us a list of the episodes that you want included. Just email info@laughable.com. Please list the series name and title for each episode.

I have a podcast but some of my episodes are paywalled. How does Laughable deal with this?

We don’t make any paywalled content available to our users; we are committed to playing by the rules and only featuring content that is publicly available.

What does Laughable think about podcast networks?

We think they’re a critically important part of the comedy podcast ecosystem, which would be much less vibrant without all the resources networks bring to the table — for example, recording studios and ad sales capabilities. We’re excited to continue developing mutually beneficial partnerships with these networks.

When will Laughable be available for Android?

Later this year. You can head back to our homepage and submit your email if you want us to let you know when it’s ready.